Brand Madhyam

Events and Activations

Event Organizing

We organize a wide range of events for consumer engagement and public interaction. We organized a giveaway of Fabble chocolates at ITC’s premier as a P.R. activity which contributed in higher brand awareness considering we arranged it at huge event. Similarly, we organized game evening in partnership with ones of India’s most loved motorcycle brand Hero Honda. We have even worked with Government agencies for the noble cause of “SWACHH BHARAT ABHIYAN” where we organized displays on LED Vans in various areas to spread awareness. Similar, LED Van activities were organized for one of the most trusted brand Nerolac. We have also partnered with big e-commerce giants like Snapdeal for a market mapping where we covered 8 cities and over 2000+ retailers.

We also offer festival coverage in form of attractive, highly profitable stalls at the prime locations during the times of festivals.

Our Events & Activities

Fabelle Chocolates Activity

Fabelle chocolates are ITC’s premier offering in the luxury chocolate space. Made from cocoas sourced from the most exotic cocoa growing regions of the world and combined with unique ingredients, Fabelle offers an immersive and participative chocolate experience.

Hero Honda Event Activity

Hero Motocorp Ltd., formerly Hero Honda, is an Indian motorcycle and scooter manufacturer based in New Delhi, India. The company is the largest two-wheeler manufacturer in the world, and also in India, where it has a market share of about 46% in the two-wheeler category.

Dilbagh Event Activity

Dilbagh Pan Masala is extraordinary, for the extraordinary in you. A flavorful mixture of bitter-sweet elements to give you a royal kick. It’s made with combination of betel nuts, tobacco and aromatic flavors that gives your mouth a burst of freshness.

Swachh Bahrat Mission LED VAN Event Activity

Swachh Bharat Abhiyan (SBA) or Swachh Bharat Mission (SBM) is a nation-wide campaign in India for the period 2014 to 2019 that aims to clean up the streets, roads and infrastructure of India’s cities, towns, urban and rural areas.

Dell Tablet Activation

  • The Objective of the Activity was to influence maximum footfall at the Activity Zone and the nearby Dealer’s showroom.
  • The focus was on educating customers about the Dell Tablets and pushing sales
  • Activation taken place in Delhi, Lucknow, Jaipur & Ludhiana markets where Dell Exclusive stores were located.
  • We engaged crowd in Tablet games and various emcee related games and educated about Dell Tablets
  • Through the activity the sale was pushed .

Casio Corporate Park Activity

Purpose:- Promotion of Casio Scientific Calculators at DLF Cyber City, Gurgaon Corporate Parks.

Activity:- The Main idea was to promote/Market New Range.  We covered Building Nos. 5,8,9,10,cyber hub, infinity. It was 2 days activity in each building.

Sales Push:- Discounts of 10% were offered to all customers on instant purchase.

Talking Numbers

  • The total reach was around 4000.
  • The total no. of people approached was around 2000

Snapdeal Market MappingDell Tablet Activation

Snapdeal wanted to cover Tier 1 & Tier 2 cities retailers/wholesalers/distributors/dealers and taking them onboard with Snapdeal.

We deployed promoters to reach out the market and interact with them to take out the useful information to get register.

This activation was also a short study to understand market interest to go online and the convenience of shopping. Electronic and Apparel category were approached.

Talking Figures

8 cities were covered On an average 5 key markets were covered in each city Around 7000 retailers/distributors/wholesalers were approached 2400 retailers/distributors/wholesalers turned up to get connected with Snapdeal


Kansai Nerolac Paints Limited (BSE: 500165, NSE: KANSAINER) (formerly known as Goodlass Nerolac Paints Ltd) is the largest industrial paint and third largest decorative paint company of India based in Mumbai. It is a subsidiary of Kansai Paint of Japan.

Tata Docomo

Tata Docomo was part of the Indian conglomerate Tata Group. The company received the license to operate GSM services in nineteen telecom circles and was allotted spectrum in eighteen of these circles and launched GSM services on 24 June 2009.

Festival Coverage