Out of Home Advertising

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Out of Home Advertising
Our Top Deliverables Include:
BILL BOARDS / HOARDINGS
GANTRIES
UNI-POLES
FRONT FACADES
DROP DOWNS
FOB (FOOT OVER BRIDGE)
PAN India Campaigns
Campus Shoes
Background
- Campus Shoes needed to create brand awareness and interest for its new range of shoes and technology across the masses.
- It was a PAN India Campaign that Campus Shoes planned .
- To get the target audience to understand & get a look and feel of the Product .
The Idea
A 3 month brand awareness campaign was planned and executed during the festive season. The campaign was used to create a brand awareness and introduce a new technology and new product line of the
Result
- The campaign helped in pushing the sales
- Due to the apt choice of the OOH sites in all the cities campaign covered a good mileage
- Campaign was executed in 21 states and cover 156 districts and towns.
Siggnature Pan Masala
Background:-
Siggnature is Premium Pan Masala From House of Dilbagh also known as SOM Fragrance. The Dilbagh Group Started Way back in 1943 with a Vision to Provide great Tasting and Quality Pan Masala Products and is now 76 Year Old name in Pan Masala Industry.
The Idea:-
It’s a on going campaign brand awareness campaign was planned and executed during the festive season. The campaign was used to create a brand awareness and introduce a new technology and new product line of the.
Result:-
- The campaign helped in pushing the sales.
- Due to the apt choice of the OOH sites in all the cities campaign covered a good mileage.
- Campaign was executed in 25 states and cover 195 districts and towns.
Pan Bahar
Background:-
was established by Shri Praksh Chand Jain, father of present brand owner of Ashok & Co. – Pan Bahar Ltd., as an endeavor to make the concept of pan masala big and spread across the country. The manufacturing and packaging were still home based processes.
The Idea:-
It’s a on going campaign brand awareness campaign was planned and executed during the festive season. The campaign was used to create a brand awareness and introduce a new technology and new product line of the
Result:-
- The campaign helped in pushing the sales
- Due to the apt choice of the OOH sites in all the cities campaign covered a good mileage
- Campaign was executed in All most All states and cover 170 districts and towns.
shikhar pan masala
Background:-
It is essentially flavored with Kewra essence representing its royal lineage which dates back thousands of years ago when it was a custom of the royalty to chew Areca nut and betel leaf. Shikhar Royale is a treat for Pan Masala connoisseurs around the world who can chase horizon for the mysteriously perfect taste.
The Idea:-
It’s a on going campaign brand awareness campaign was planned and executed during the festive season. The campaign was used to create a brand awareness and introduce a new technology and new product line of the
Result:-
- The campaign helped in pushing the sales
- Due to the apt choice of the OOH sites in all the cities campaign covered a good mileage
- Campaign was executed in All most All states and cover 170 districts and towns.
Tea Valley
Background:-
The Tea Valley is the tea manufacturer Brand. The Tea Valley brand was conceived by the DJ Group in 2018 after an extensive research of all things tea the name of the brand is a testament to the Assam valley, where tea plants have grown with a natural affinity since 1830.
The Idea:-
It’s a on going campaign brand awareness campaign was planned and executed during the festive season. The campaign was used to create a brand awareness and introduce a new technology and new product of the Line.
Result:-
- The campaign helped in pushing the sales
- Due to the apt choice of the OOH sites in all the cities campaign covered a good mileage
- Campaign was executed in 21 states and cover 156 districts and towns.
Dell
Background
- We handled Dell Campaign for Northern part of India.
- Dell wanted to cover Delhi, Lucknow, Jaipur, Bhatinda,Patiala,Khanna & Jalandhar for Back to School Campaign.
- In the 2nd phase Dell wanted to make their presence in Panipat,Srinagar,Bhatinda,Jalandhar,Sangrur, Kanpur, Lucknow, Meerut, Allahabad, Banaras, Dehradun & Rishikesh for Back to College Campaign.
Idea
Keeping the TG in mind we suggested and executed the sites which were in close proximity to school & colleges and the main IT markets of the respective cities.
Result
- The campaign helped in pushing the sales from the Dell Exclusive Stores(DES).
- Due to the apt choice of the OOH site in all the cities campaign covered a good mileage.
Niine Sanitary Napkins
Background:-
The NIINE Sanitary Napkins is a product manufactured by SHUDH PLUS HYGIENE PRODUCTS, a partnership firm incorporated in June 2016, in the state of Uttar Pradesh. We have a vision to make NIINE Sanitary Napkins, a brand of choice for Indian women who seek affordable and quality personal hygiene solutions.
Idea
Keeping the TG in mind we suggested and executed the sites which were in close proximity to school & colleges and the main IT markets of the respective cities.
Result
- The campaign helped in pushing the sales from the NIINE Sanitary Napkins.
- Due to the apt choice of the OOH site in all the cities campaign covered a good mileage.
Sobha Ltd
Background:-
SOBHA Limited is an Indian multinational real estate developer headquartered in Bangalore, India. which works in the business of construction, development, sale, management and operation, townships, housing projects, commercial premises and other related activities
Idea
Keeping the TG in mind we suggested and executed the sites which were in close proximity to school & colleges and the main IT markets of the respective cities.
Result
- The campaign helped in pushing the sales from the Sobha Ltd.
- Due to the apt choice of the OOH site in all the cities campaign covered a good mileage.
Hero Honda
Background:-
Hero Motocorp Ltd., formerly Hero Honda, is an Indian motorcycle and scooter manufacturer based in New Delhi, India. The company is the largest two-wheeler manufacturer in the world, and also in India, where it has a market share of about 46% in the two-wheeler category.
Idea
Keeping the TG in mind we suggested and executed the sites which were in close proximity to school & colleges and the main IT markets of the respective cities.
Result
- The campaign helped in pushing the sales from the Hero Honda.
- Due to the apt choice of the OOH site in all the cities campaign covered a good mileage.
Casio
Background
- Casio needed to create Brand awareness and interest for its scientific range of calculators amongst Engineering Students and also to educate the on the disadvantages of using fake calculators .
- It was a PAN India Campaign that Casio planned .
- To get the target audience to understand & get a look and feel of the Product
The Idea
- A 3month brand awareness campaign was planned before exams in close proximity to the colleges & institutional areas. The campaign was used to create a brand recall amongst the identified TG and send a message across to the TG warning them against the use of fake calculators
- Supplementing the OOH campaign, an on ground activation was planned & executed at engineering college campuses.
Result
- The campaign created inquisitiveness on the reasons for using fake calculators & generated tremendous response and enquiries at the retail level.
- The supplementing on ground activation at colleges generated great demand for the purchase of new calculators amongst the students
Nestle Façade Branding- Guwahati
Back ground
Nestle wanted to cover to some OOH innovation in North East.
The Idea
We suggested them the biggest and largest branding of around 10,000 sq ft Facade on Pantaloon Mall at Guhwati-Shillong Road.
Result
This was the largest branding format available in North East and given the brand a good mileage.
India Bulls
Back ground
- India Bulls wanted to launch their new residential 7000Cr Project, ONE
- Indiabulls at Sec-104 Dwarka Expressway, Gurgaon.
- The project consisted of premium apartments starting from Rs.2.5 Cr going upto Rs.9 Cr for the villas. The first of it’s kind in this price range and location.
- The overall objective of the campaign was to create a hype around the
- launch & generate sales.
- To do so they wanted to showcase the premiumness of the project in an
- already cluttered environment.
The Idea
- MIEPL planned a 3 month lauanch OOH campaign to supplement the Print & Radio campaigns.
- All large format & stand alone media of billboards & Hoardings at
- strategically located points in the city were taken to break away from the clutter.
Result
- The campaign created a High recall & attribution amongst the core target.
- Sale of 40% units within 2 months of the launch.
- Mass-media + creative use of OOH.
- Clever/appropriate use of environments for reaching specific target audiences.